If it was just about ‘words’, anybody could do it.

Good copy doesn’t just happen. It’s the sum of direction, research, writing in the correct voice and having an ability to sell one’s ideas. It’s a direct conversation with the consumer and it had better be interesting, not simply ‘different’. Clarity rules – as does having an appreciation for the power of collaboration and an ability to work well with others. Above all, fun should be key to the process.

Scanning my spectrum of work, you’ll see I’ve had the good fortune to work with a wildly diversified group of clients across an equally varied range of media. This reveals a seasoned level of ability, flexibility, unshakeable reliability and the added benefits that can only come from experience.