As a generic brand, the need to advertise is minimal at the consumer level. Yet, for a sales force, it’s critical to have the right tools to sell their price-competitive goods. To offset the renegade activities of a sales force ‘doing their own thing’ – this piece was a promotional sales tool to begin the non-brand branding process. That the individual pages were later used as full-page magazine advertising proved value-added for the client.
Children’s Tylenol/Children’s Motrin
These simple Facebook videos helped underline what the product is used for, which product is used when for optimum results, dosage details and more. Simple but essential knowledge for new parents.
What happens at special events? Quick online register of the problem and the solution, carried through to mobile and special event extras.